Description

This project started as a simple ask but because of the interest of our team to take it the extra mile, it became a campaign under the leadership of Carl Sastram as Creative Director and in collaboration with Kitsy Fuller as Copywriter. My role as the Visual Designer was to design the email campaign, in following two main themes, nature and wildlife. The campaign started with the first email which came out in 2022 and will continue to be developed during 2023.

Responsibilities included:
• Email ideation and design
• Imagery discovery
• Photo editing
• Presentation layout

Deliverables

• 4 emails
• Buckslip – for print
• Digital banners