Campaign Digital Assets – LIAM

Description 
September is Life Insurance Awareness Month and the work required the design of the digital assets for the 2024 campaign. The challenge was to start using Figma with the new library components, and at the same designing in Ceros as a new integration into the website development in AEM. 

 

Deliverables
Prudential.com landing page hero banner design
LIAM full webpage design
Advisor’s webpage banner design
Consumer’s webpage banner design

 

Responsibilities included
Design in ceros and AEM  
Layout and composition in Figma
Photo edition and manipulation in Photoshop
Final assets collect via server and Workfront
Process development for a new integration